HeartBeat Clothing Co. consists of Karajeh, his older brother Shadi, his longtime friend Sebastian Wirth and several of Karajeh’s friends.
Karajeh said the clothing line, which consists of men’s and women’s graphic T-shirts and hoodies, has four themes: the Classics, Live Lavish, Forever Young, and Arts and Popular Culture.
“These themes range from an appreciation of world travel and world cultures. The second (theme) is the appreciation of fine living and the pursuit for the finer things in life and lastly, it’s also the appreciation and interests of popular culture,” Karajeh said. “Those three things are really the defining factor of the direction of the brand at this point.”